Scotch Whisky Experience Retain World's Largest Collection
The most extensive and famous private Scotch Whisky collection in the world will remain a jewel in the crown of Edinburgh’s tourism landscape, after a new 10-year loan deal was agreed for its public display.
The Diageo Claive Vidiz Collection has been the focal point of the Scotch Whisky Experience on the Royal Mile since it first went on display in 2009, attracting more than 1.5 million visitors over the past decade. Originally gathered over 35 years by Brazilian businessman and whisky aficionado Claive Vidiz, the Scotch Whisky Experience has been the custodian of the 3,384-bottle whisky collection since it arrived in Scotland in 2009, having been acquired by Diageo and shipped back to Scotland with the intention that it would remain together and be placed on display for public appreciation.
The Collection itself, which plays host to whisky tastings, dinners and private events for visitors to the Scotch Whisky Experience, was temporarily closed in early 2019 to complete a full upgrade of the display cabinets, ensuring that the bottles, many of which are extremely old and rare, are preserved in optimal condition in a temperature and light-controlled environment for the next decade.
Susan Morrison, Chief Executive of the Scotch Whisky Experience, welcomed the extension of the long-term loan agreement. She said: “We feel truly honoured to be the trusted custodians of such a rich and varied whisky collection. After 10 years of seeing the collection every day we still have the privilege of seeing the reaction of surprise and delight on the faces of each of our visitors as they enter the collection vault for the first time.”
For more information, please visit the website or call the team on +44 (0)131 220 0441